Alberto Vasallo, III is President and CEO of El Mundo Boston, an iconic Latino multimedia company that has been in the publishing, broadcasting and large-scale event business for the past 50 years in Boston, Massachusetts.
He has received numerous awards for his work in the community as well as for his groundbreaking events and exclusive and in-depth coverage of the Latino community through his various media platforms. He has also become a fixture and well-known public figure in the New England region through his extensive career on television, radio, print and digital platforms.
His background in finance and business has helped him monetize these unique platforms by converting El Mundo Boston into a multi-cultural marketing entity, as well as an exclusive content and event creator.
This has led El Mundo Boston to have the largest and most important array of corporate and community partners in the Latino market of New England.
Alberto has managed day to day operations of the family-run business for over 25 years and has accumulated unparalleled expertise and visibility that have made association to his professional and personal brand a sought-after commodity.
His media enterprise along with his family’s longstanding history of more than five decades of service is why many feel that El Mundo Boston and the Vasallo family are considered to be pioneers in the Latino community.
Born and raised in Boston, Alberto is a graduate of Boston College High School (’85) and Boston College (’89) and in 2018 he received an honorary doctorate from his alma-mater Boston College, making him a Triple Eagle.
He is part of a family that has become synonymous with Boston, as El Mundo Boston remains a family business. His father Alberto Vasallo, Jr. was born in Havana, Cuba and his mother, Flor, is a native of Ecuador, South America.
Over the past three decades, he has made it a personal and professional mission to promote Red Sox Nation not only to his community in Boston, but also to export his unconditional and infectious love for the Boston Red Sox abroad. He currently works with the team in outreaching to the growing Red Sox Latino fan base.
Currently, he is also the longest running television Latino personality in the market with over 27 years of on-air presence on Channel 7, WHDH.
The City of Boston: A case study on how to keep Latinos informed about the Coronavirus en Español
During the Covid-19 pandemic, Alberto never took a day off as his almost 24/7 reporting provided a lifeblood of information to the community that was hit hardest and also the most challenging to reach for authorities. El Mundo Boston, under Vasallo’s leadership, leveraged social media platforms and his relationship with Massachusetts Governor Charlie Baker and Mayor of Boston Marty Walsh to provide a direct connection to the community and the only real time reporting in Spanish during the emergency’s most crucial moments of crisis.
Received honorary doctorate from Boston College
Also a member of the BC High class of ’85 and the Boston College class of ’89.
Alberto Vasallo, III Day in Boston, MA
Alberto Vasallo, III Day in Boston, MA
Mayor of Boston Marty Walsh officially names February 28th, 2015 as “Alberto Vasallo, III” Day in Boston.
Recipient of John A. Dinneen, S.J. Hispanic Alumni Community Service Award
Awarded to a Boston College Alumnus whose work best reflects Archbishop Oscar Romero’s ideal and Father Dinneen’s commitment, leadership, and service to the Latino community.
“Milagros Para Niños” Boston Children's Hospital
Since 2009, Milagros para Niños has raised $8.6 million benefiting community health programs, groundbreaking research and life-saving patient care across the hospital, including $4.1 million that directly impacts local and international Latino patient families.
Invited announcer for 2004 World Series – Game 4
Alongside JP Villaman, broadcasted the last out in the 2004 World Series game in St Louis for the Red Sox Spanish Radio Network.
1992 - 2001
Radio host and producer
Began a nine year radio career as a morning drive-time host with an open-mike format on WRCA in Boston.
At the age of 13 began his writing career with weekly sports column in El Mundo Newspaper. At age of 25, became Editor-in-Chief.
El Mundo Boston's Night at Fenway Park
The Vasallo family was recognized at Fenway Park by the Red Sox on El Mundo Boston’s 50th anniversary with a series of pre-game and off field festivities.
Boston Magazine 100 Most Influential Bostonians
Named one of Boston’s most influential Bostonians on a list that included Boston Mayor Michelle Wu, and Massachusetts Governor Charlie Baker.
Featured Speaker for Tedx Talk
Kenmore Square, Boston
“What does a true Bostonian look like?”
Boston Red Sox Recipient, Roberto Clemente Community Award
Awarded to a member of the community who exemplifies the humanitarian spirit of Roberto Clemente through community involvement, philanthropy and positive contributions.
20th Anniversary as host and producer on Channel 7, WHDH
After hosting more than 300 shows and conducting over 1,000 on-air interviews, Alberto says “my best TV is yet to come. Stay tuned!”
Recipient of ALPFA Boston Outstanding Service to the Community Award
With more than 92,000 professional and student members across the country, ALPFA’s (Association of Latino Professionals For America) mission is to empower Latino men and women as leaders of character in every sector of the global economy.
St. Ignatius Award – Boston College High School
The St. Ignatius Award is the highest honor bestowed on a graduate of BC High, acknowledging those who have exemplified the ideals of the Jesuit school through high moral character and selfless service to the community.
1994 - 1995
Hosted and Produced Baseball show on Univision New England
Hosted and Produced Baseball show on Univision New England Conducted MLB player Alex Rodriguez’ first ever one-on-one television interview as a Major Leaguer. (Alberto would later conduct A-Rod’s last television interview as a player on August 10th 2016 at Fenway Park.)